In the vast realm of video content, a mere video isn't enough.
It’s the strategy behind it that makes the difference. Instead of adding to the noise, let’s craft a Video Content Strategy that resonates with your audience and aligns with your business objectives.
Discover how to deploy the right videos, at the right time on the right platforms to captivate your target audience.
Deep Dive into Strategy:
Our video strategy process is more than just planning. It’s about understanding — your brand, your objectives, and most importantly, your audience.
From identifying who you’re speaking to, understanding their journey to becoming your customer, to mapping out content that resonates with them, we’re with you every step of the way.
Together, we’ll create a documented online video strategy that demystifies the what, where, and how of your video content, aiming to achieve a tangible return on your investment.
A collaborative approach:
Throughout the strategy design process, collaboration is key.
Armed with specially designed worksheets and guides, we’ll work closely with you and our team to craft an online video strategy roadmap that aims to enhance your brand’s presence and impact.
Your Journey to Success:
Phase 1
Workshop Insights
- Discuss your company and its overarching goals
- Define the success metrics for your campaign
- Identify your potential audience segments
- Determine the most effective calls to action.
- Understand your existing marketing strategy
- Brainstorm innovative ideas to propel your marketing efforts forward
Outcome: By the end of this session, we’ll have a holistic understanding of your brand, audience, and objectives.
Phase 2
Post-Workshop Deliverables
- Delivering a detailed and actionable roadmap based on the ideas and goals discussed
- Defining clear objectives for your video content strategy
- Providing a video template & toolbox for consistent content creation
- Suggesting potential video types, such as brand stories, explainer videos, team profiles and more
- Developing a final budget for your comprehensive video strategy
What You’ll Receive: A strategic video roadmap that not only guides your video content but also integrates seamlessly with your broader marketing and communication efforts.
The Result
A video content strategy that aligns with your business objectives and resonates with your audience.
Our Commitment:
Your success is our priority.
If, by the end of our workshop, you feel we haven’t added value or brought clarity to your video campaign, we’ll REFUND the workshop fee.