HERO CONTENT
High-quality cinematic productions centred on compelling stories that resonate emotionally with your audience, forging a deep connection.
HELP CONTENT
Informative videos that provide your audience with helpful information and answers to frequently asked questions.
HUB CONTENT
Regular video content for loyal followers, fostering likes, comments and shares, to elevate your brand engagement.
Hero, Help and Hub video content with clear, measurable objectives
STRATEGIC VIDEO PRODUCTION
HERO CONTENT
High-quality cinematic productions centred on compelling stories that resonate emotionally with your audience, forging a deep connection
BRAND STORY FILMS
– Origin Story
– Why Story
Connect with your audience on a deeper level by sharing the core purpose that drives your business.
Humanise your brand and make it more relatable.
Best for…
Feature prominently on your website
Share on social media platforms to engage with your followers
Use as an introduction in pitches or presentations
CUSTOMER STORY
– Impact Story
– Transformational Story
Inspire potential customers with real-life success stories.
Illustrate the tangible benefits of your product or service.
Best for…
Use as a case study on your website
Share in email marketing campaigns
Feature on your stand at trade shows
VALUES STORY
– Company Culture Story
– Employee Story
Attract customers who share similar values.
Differentiate your brand in a crowded market.
Best for…
Showcase in your company’s recruitment materials
Feature in your annual report
Share on social media
VISION STORY
– Purpose Story
– Concept Films
Inspire and align your team around a shared future goal.
Attract investors, partners, and customers who want to be part of your future.
Best for…
Use in investor pitches
Share at company-wide meetings to inspire and align your team
Feature prominently on a website landing page
HELP CONTENT
Informative videos that educate your audience with helpful information and answers to frequently asked questions
PRODUCT / SERVICE EXPLAINER VIDEOS
Boost understanding of your products or services with an engaging explainer video, concisely communicating what you do and how you benefit your target market.
Use as Homepage or landing page videos and social media ads.
FREQUENTLY ASKED QUESTIONS (FAQ’s)
Demystify common queries with FAQ videos, an efficient way to provide immediate, clear answers while enhancing your customer experience.
Embed on your website & blog, build your YouTube channel, post to social media and distribute by email newsletter.
HOW-TO VIDEOS
Empower your customers with How-To videos, presenting easy-to-follow guides that enhance product understanding and usage.
Embed on your website & blog, post to your YouTube channel, distribute on social media and include in your email newsletter.
HUB CONTENT
Regular video content for loyal followers, fostering likes, comments and shares, to elevate your brand engagement.
EVENT HIGHLIGHTS
Keep the buzz alive with an Event Highlights video, capturing key moments and fostering engagement long after your event.
CUSTOMER TESTIMONIALS
Showcase genuine feedback from satisfied customers through testimonial videos, enhancing credibility and building trust with potential clients.
TEAM PROFILES
Turn the spotlight on your team and their personalities with informal videos that help to humanise your brand.
COMMUNITY INVOLVEMENT
Build a strong public profile with a Community Relations video, effectively highlighting your involvement in community activities and encouraging further engagement.
Get the video plan you need to meet your specific goals
VIDEO BLUEPRINT WORKSHOP
Do you need a clear plan for your next video project?
If you don’t have a clear plan for your video then we can help as your dedicated video partner. We’ll align closely with your team, understand your audience and set clear goals. We’ll define what success looks like for your video. If you’re struggling to align all stakeholders, we’ll get everyone on the same page.
…Our Video Blueprint Workshop is perfect for your business.
Video Content Strategy for Your Business
VIDEO STRATEGY ROADMAP
Don't know where to start with video marketing?
Whether you have an existing marketing strategy or none at all, we can guide you. Our VIDEO STRATEGY ROADMAP is tailored to your current marketing efforts, understanding what’s working and what’s not. We’ll help you:
- Identify videos that resonate with your audience and offer the best ROI
- Determine the optimal production approach based on your needs and budget
- Pinpoint the right distribution channels for maximum reach and engagement
- Advise on repurposing larger videos into bite-sized content for social media
Let us simplify the process and ensure your videos make an impact.